Pareidolia is what we experience when we look up at clouds and see shapes that we interpret as animals, faces or objects. This perception also extends to seeing faces in inanimate objects, in my case, the tiles in my shower are full of all sorts of faces and characters. I have had this ability from a very early age and it has only matured as I have learned to look at various objects and allow what I observe to be fully seen and acknowledged. I can remember looking down at the toe of one of my sneakers in my 20’s and writing in my journal, “there is a man on my shoe, I am not kidding you.” I still have that image, I drew what I saw and I have added it here to this category introduction as an example below. 

Lest you think I am altogether crazy, I take pride that I am in very good company. Here is none other than my hero Leonardo da Vinci talking about his experience of pareidolia (it was not named as such back then, but it is exactly what he is addressing. Below is an extract from Wikipedia (subject: Pareidolia) by the great master. “In his notebooks, Leonardo da Vinci wrote of pareidolia as a device for painters, writing:” “If you look at any walls spotted with various stains or with a mixture of different kinds of
stones, if you are about to invent some scene you will be able to see in it a resemblance to various different landscapes adorned with mountains, rivers, rocks, trees, plains, wide valleys, and various groups of hills. You will also be able to see divers combats and figures in quick movement, and strange expressions of faces, and outlandish costumes, and an infinite number of things which you can then reduce into separate and well-conceived forms.”
This category will in time showcase various figures I have perceived through the perceptual
ability of pareidolia. I think it will be intriguing to many. I plan on illustrating this work, by first showing the object as it is, with a photograph. I will give a short description of what I perceive. That way you can look to see on your own, and perhaps you will see as well. I call this the “Tile Challenge.” I have one made up already from a tile in my shower before renovation. Conventionally, I do this on my computer where I show the first image of the object as is, I then allow some time to pass while the viewer studies the tile for the list of subjects (objects) named. I then move to the annotated image I derived from the tile. It is pretty amazing to go back and forth between them, it allows the viewer to see them as well.
Once you have seen them annotated, then most people then can see them hiding there in the tile as it first appeared. Below is the tile challenge. 

Here is the list of what you can expect to see in the tile once the annotation is revealed: a Rhino’s head in profile, a horse’s head in profile, an African Plains landscape with trees, a seal’s frontal torso and head in profile, and a “Mr Potato Head” face on. Last there is a the upper part of a wizard in hooded cape striding forward in profile.
I call the annotated tile, “The Wizard Chooses His Friends.”